Project
Real R'dam
Graphic Design, Branding, UI/UX
With this concept I want to create awareness for the newer generations. An application design has been developed to reduce the use of the smartphone and to explore the city of Rotterdam as it should be.
With triggers like a vibrating phone and ringtones without messages to confront them about their addiction, the application stays active while you walk around the city. QR codes scattered across street art, sculptures and buildings in the city will yield results for restaurants and museums in Rotterdam. Promote the city and reverse the "follow me" generation with "follow you!"
This application blocks your social media so that the beautiful emerging city of Rotterdam can be explored as it should be and can see their progress after 100 minutes in an overview on the application.
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